Legal-Tech / B2B SaaS · AI Legal-Tech Platform

Scaling a Legal-Tech Blog from Zero to 15+ Ranked Commercial Keywords

Built the blog strategy from scratch under strict advertising rules and ranked 15+ high-intent commercial keywords inside a quarter.

15+ keywords ranked

+18% demo requests

Quarterly delivery

The challenge: a regulated legal-tech company needed organic visibility without making compliance-sensitive claims. I designed a topical map around problem-aware vs. solution-aware searcher intent, paired each cluster with a conversion path, and produced educational long-form pieces that respected advertising rules.

Result: 15+ high-intent commercial keywords ranked, 18% more demo requests, and a content engine the in-house team could continue running.